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Crown's electric lift trucks are used on a daily basis to securely move stockroom materials and cargo. The corporations comprehensive product line features manual propelled pallet stackers and lift trucks, power pallet stackers and lift trucks, counterbalanced sit down and stand up trucks, narrow-aisle turret lift trucks, narrow-aisle reach trucks, and order picking equipment.
Environmental management and preservation are an extremely influential part of the Crown culture. Decades of thought leadership have enabled Crown to benefit consumers while improving the environment. ISO 14001 certification has been attained for company stewardship and environmental efforts in production. Crown has proudly achieved many awards and recognitions for its preservation efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
Crown History - 1930's to 1950
Crown Equipment Corporation was first born is rural central American town called New Bremen, Ohio, USA. The company has grown from a one-room operation into a globally distinguished organization, currently considered to be the 7th largest lift truck maker on the planet.
Two brothers Allen A. Dicke and the late Carl H. Dicke created the Crown company in 1945. Carl's son, James F. Dicke joined the family business later on that year. At this time, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company Head at the moment, becoming the fourth generation of the Dicke family to continue this position.
Crown in the beginning started with a small clientèle developing temperature controls that they manufactured for coal burning furnaces. The assembly of these control units took place in a former hardware store located in New Bremen, Ohio, where Crown’s head office currently remain.
By the year 1949, Crown shifted into the construction of rotators for antenna due the increased fascination with televisions at the time. The product was able to improve the image and reception quality. The company’s profitable move allowed them to become a leading maker of units until 2001. The company ceased production in October after a decline in the worldwide demand for TV antenna rotators.
Crown History -1950's to 1975
Crown soon diversified its production to include the repair of mechanical and electrical parts for private and government use in the early 1950's. Following several lucrative bids within a brief period of time, the company had built a highly regarded business in this field.
Flexibility and achievement dominated Crown’s capability to diversify once again. In 1957, production into the material handling market started with lift truck production. The company believed the industry needed a smaller line of superior quality lift trucks. Crown quickly created an exceptional range of modern equipment and swiftly became the most rapidly evolving material handling company with its assortment of products.
In 1966, Crown ventured outside of the US materials handling market and into Australia. Sydney, Australia is home to the regional headquarters and presently leads Crown’s Asia Pacific service, sales and marketing teams. Crown remains an unwavering industry leader today, supported by exceptional service, solid sales and strong manufacturing operations.
In 1968, Crown established itself in the European marketplace by obtaining an Irish production plant from its parent company, Steinbock, who was a German firm. They started to manufacture Crowns’ (PTH), hand pallet trucks. Later on that same year, Crown began their first London operation located close by Heathrow Airport. The sales and service operation of Crown’s comprehensive lift truck line was available in the UK by the end of the decade. In the early 1970’s, Crown expanded and began marketing and advertising forklifts across Europe through independent sellers.
Crown History - 1975 to Current Day
Crown these days has a huge network of Crown-owned and independently-owned dealers in various key worldwide marketplaces offering a vast fleet of electric lift trucks. They are responsible for managing the company’s product sales and service.
Corporate offices in New Bremen, Ohio and Munich, Germany provide nationwide advertising and promotional sales support to all supplier and sales personnel. Both Crown sales and dealer personnel are factory- trained in all disciplines to ensure the utmost reliability and service. The Munich office was launched in the 1980’s and delivers purchasing, marketing and advertising, engineering and design functions for India, Africa, the Middle East along with Europe. The diverse family of global sellers and Crown-owned dealers successfully operate in almost 100 overseas city environments.
Crown has established 6 manufacturing locations in the United States that include: New Knoxville; Celina, Ohio; Greencastle, Indiana; Kinston, North Carolina; Fort Loramie, Ohio; and New Bremen, Ohio. Serving their growing overseas markets, Crown has manufacturing facilities in Sydney, Australia (since 1966); Queretaro, Mexico (since 1973); Roding, Germany (since 1986); and Suzhou, China (since 2006). Crown also owns branch sales and service center operations in more than 30 locations in the USA. International branch sales and service center operations consist of locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
