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The thirty years between 1940's and the 1960's saw a enormous evolution in the amount of products offered under the Hyster brand name. In 1946, Hyster opened a plant in Danville, Illinois that was entirely devoted to bulk manufacturing trucks. This allowed Hyster to force its costs down and, at the same time, offer a better quality product at industry competitive rates. In 1952, Hyster began its first foray in to the international production market through opening its first plant in the Netherlands. The Netherlands plant was originally designed to produce two products: Hyster 40" and the Karry Kranes.
Hyster continued to aggressively expand its production operations throughout the fifties and 60's. They started building container handlers in the United states in 1959 to meet with the ever expanding demand for transportation goods. In 1966, Hyster developed a method for enabling a lift truck to go both ahead and backwards using the same pedal. This pedal was referred to as the Monotrol pedal, which revolutionized the industry. Later in the decade Hyster opened a R&D centre in Oregon that was focused on improving the design and functionality of lift trucks. The centre is still one of the world's best testing facilities in the materials handling industry.
The 1960's was characterized by rapid growth right through the whole materials handling industry. Due to this, Hyster needed to refocus its strategy towards these growing mass markets. Accordingly, in 1970, the XL design philosophy was born. The XL design philosophy allowed Hyster to afford superior quality at a more affordable price. A further expansion in manufacturing capabilities was necessitated by the need in Europe for Internal Combustion Engine Trucks. To fill this gap, a plant in Craigavon, Ireland was opened in 1980. Through the eighties Hyster continued to focus on developing industry leading forklifts. The Hyster company name was recognized throughout the globe for its dedication towards quality. This attention to quality brought a lot of suitors for the enterprise. In 1989, a large multinational corporation based in Ohio called NACCO Industries bought Hyster and began an aggressive growth strategy. NACCO promptly replaced the XL philosophy with a more driver oriented forklift that focused on operator comfort, which is recognized as the XM generation of trucks.
The shift in supply change management to a much more just-in-time focused system has meant that Hyster has had to frequently invest in new-found technology. Acquisitions and investments were made in the United States, Italy, Netherlands, and a lot of other places throughout the world. All of these investments have made Hyster a global leader in the lift truck market. In 2009, Hyster celebrated its eightieth anniversary as an industry leader of materials handling equipment, which comprises more than 300 various styles of lift trucks.
