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Because of the economic downturn during the start of the 2000s, Genie decided to obtain a partner who had the same values. They partnered up together with Terex Corporation. This company has a history obtaining machine manufacturers across the globe who proved to be a good business match. Genie Industries was sold during 2002 and became a part of Terex Corporation.
Because of the Genie name and its solid reputation in the workplace, it was decided to maintain the Genie brand name as part of the Terex Aerial Work Platforms. This was just decided after the first few years following the sale. Hence, all Genie equipment continue to be marketed under the Genie brand name.
Genie takes pride in listening to their clients. The company is dedicated to continually improving quality and efficiency and is also committed to minimizing waste. Even long after the sale has been closed, the company concentrates on providing exceptional support. These are the very work practices that have made Genie a trusted brand over the past decades and continue to keep their reputation for quality and top-of-the-line equipment.
Genie's Bi-Energy and DC machinery are emission-free, quiet machines capable of working in delicate work environments. Where the equipment needs to be driven significant distances, like for instance in industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator together with the benefits of a 48V DC machinery.
The man who founded Nilfisk-Advance, P.A. Fisker, began as an electrical engineer who liked to work on electrical motors. After establishing his business during the year 1906, he began to make motors to drive coffee grinders, fans, machine tools and drills. Mr. Fisker's dream from the beginning was to own an international company marketing products globally.
